Back to All Work
Creative & 3D Media•2024
Lumina XRSpatial Computing Device Worldwide Reveal Campaign
Global reveal campaign anchored by interactive 3D WebGL product simulations, architectural typography, and high-velocity digital ads.
220K
Waitlist Signups
98.4%
Showreel Completion Rate
$18.5M
Pipeline Value Generated
Client
Lumina XR
Discipline
Creative & 3D Media
Deliverables & Scope
Worldwide Reveal Film
Interactive 3D WebGL Configurator
Developer Ecosystem Campaign
Global PR & Paid Amplification
01 / The Challenge
Translating the abstract spatial capabilities of an unreleased mixed-reality headset into tangible emotional desire for developers and early adopters.
02 / The Strategy
We constructed a digital preview that allowed users to physically manipulate the headset in 3D WebGL in their browser with custom micro-haptics, paired with high-concept teaser reels.
03 / The Execution & Results
Filmed on anamorphic lenses across 3 continents combined with photoreal Houdini and Three.js simulations, generating viral coverage across tech press and social feeds.
“The level of craft and technical mastery Velvet Kite brought to our global launch exceeded anything Silicon Valley agencies have delivered.”
Marcus Vance — VP Brand & Product, Lumina XR