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Web & Digital Experience•2024
Kroma MobilityUrban EV Ecosystem Brand Evolution & Digital Showroom
Next-generation digital showroom and brand campaign celebrating the quiet power of sustainable urban transport.
18,400
Pre-Orders Secured
+160%
Time on Site
4.9★
User Experience Rating
Client
Kroma Mobility
Discipline
Web & Digital Experience
Deliverables & Scope
Digital Flagship Showroom
3D Real-time Configurator
Lifestyle Commercial Film
Global Launch PR Strategy
01 / The Challenge
Differentiating Kroma in an increasingly crowded EV landscape where specs sound identical and emotional storytelling is lacking.
02 / The Strategy
Created an editorial web presence that reads like a modern luxury magazine with real-time 3D vehicle customization and cinematic lifestyle film.
03 / The Execution & Results
Designed and developed using Next.js, WebGL 3D vehicle configurator, Lenis smooth scrolling, and dynamic localized video streams across European and North American markets.
“Velvet Kite made our EV feel like an art object. The digital showroom converted at twice our most optimistic projections.”
David Lindqvist — Managing Director, Kroma Mobility